Monday, May 10, 2010

What is SSL? ...and how it can enhance your credibility...

In this Blog entry, we would like to throw some light on the Digital Certificates product and how it can enhance the credibility of your website, making it more secure for e-commerce. Let us start by telling you something about the Product itself and then move forward from there to the various advantages you have by using a Digital Certificate. So what exactly is a Digital Certificate?

Digital (SSL) Certificates:

A Digital Certificate is the perfect identity validation mechanism for your online venture. A Digital Certificate helps you secure all online transactions and data exchange and helps make your website risk free.

Research says that the Web surfers are more comfortable entering confidential and personal data on an SSL Secured Website. The importance of Digital Certificates has grown by leaps and bounds with the dawn of a new era of intensive Internet usage, be it for shopping or e-commerce.

When can you use a Digital Certificate:

•    Encrypt information to avoid sniffing of vital information
•    Identify yourself in electronic transactions
•    Digitally sign information to provide assurance to the recipient that it has not been changed in transit
•    Verify that you actually sent the transmission.

Choosing the Right SSL for your Business:

It becomes imperative to opt in for the right Digital Certificate which compliments your website's needs perfectly. In order to provide you with the right set of options to choose from we have partnered with thawte -  A Verisign Product, and a leading provider for Premium Digital Certificates and security products. thawte, by itself is easily the most trusted digital seal on any website across the internet, and is held in high regard by visitors. Getting a thawte certificate on your website will help better the number of times a purchase process is abandoned.

Digital Certificates - A step towards building Customer trust:

Digital Certificates re-assure your customers about the stringent security standards you follow for any online transactions made from your website. By using encryption techniques which enable high grade 128-256 bit encryption of the data entered on your web site, your Digital Certificate will make online shopping a different experience all together. In fact, majority of cryptologists believe that 128-bit SSL Certificates are, for all practical purposes, unbreakable in anyway! You can be rest assured, that the information can never be decrypted even if someone gets their hands on it!

With the iron-clad protection of thawte Digital Certificates you can turn your customers' concerns into a competitive advantage.

Benefits of using thawte SSL on your retail site:  

  • Build Confidence - Allows your customers to confidently provide information like credentials etc to you in a secure manner and thus increase customer trust for your website
  • Increase Sales - Enables you to boost your visitor conversion rates and sales- increasing your profitability from the same level of traffic. Drastically reduces abandoned shopping cart transactions 
  • Security - You can offer users secure payment capabilities and thus increase customer confidence through the power of thawte as a brand 
  • Browser Recognition - thawte SSL certificates have the highest possible browser recognition available and thus your SSL certificate will be accepted by 99% of browsers in use today
Importance of a padlock on your website:

With time, Customers awareness has increased two fold, and it’s a usual tendency of a customer to look for the padlock and the brand that is associated with the Digital Certificate, before making an online transaction. A certificate issued by, undoubtedly the Best Brand in the industry, adds up the credibility and the level of trust your website projects. This will not only increase the number of shopping cart transactions (sales) but also goes to prove your website as a secure place to make purchases, thus working wonders for your Brand.

To see our digital certificate (SSL) pricing table please click here.

Build trust and make a Sale on your website:

Customers never abandon a shopping cart when there is a Digital Certificate installed, since there is an assurance of security because they can transact in a secure environment.

Let us give you a scenario, If your site is unsecured (i.e., it is not protected with a valid SSL certificate) and your customer attempts to submit personal information to your site, the browser's built-in security mechanism triggers a warning to the user, reminding him/her that the website is not secure and that sensitive data might be intercepted by third parties. Faced with such a warning, your customer may likely look elsewhere to make a purchase. However, if you have a SSL certificate on your website this pop up warning will never be displayed and your customer will surely make a purchase.

The thawte Trusted Site Seal:

The Thawte Trusted Site Seal is a visible, real-time assurance for visitors to your website that guarantees that the information they submit to your website is private.

The importance of Internet security goes without saying and, the value it adds to your system and brand as a whole is only evident from the above. In case you are interested in discussing the same, kindly contact us by clicking here. Also let us know a date and time when we can schedule a call for your needs, if required. Instead, for more details check

No comments: